It didn’t start with a business plan, it started with a father, a kitchen table and late nights rolling bait as fresh as possible before a fishing trip.

What began as a hobby became decades of experimentation and collaboration with flavourists, bait makers and food scientists who shared the same obsession with how carp respond to real nutrition and how bait influences feeding behaviour on the bank.

Long before Max Attract ever had a name, the foundations were already being built through passion, curiosity and a commitment to doing things properly, for carp welfare, long-term nutrition and performance where it matters most.